What is Adobe Campaign?
Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they’re at. See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
97 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Reliable
- Appreciates Incumbent Status
- Inspires Innovation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Segmentation
Campaign Management
A/B Testing
Text Messaging
Basic Reporting and Analytics
Content Authoring
Auto-Responders
Surveys and Polling
Contact Database
Email Templates
Vendor Capability Ratings
Breadth of Features
Ease of IT Administration
Business Value Created
Quality of Features
Ease of Data Integration
Usability and Intuitiveness
Ease of Implementation
Availability and Quality of Training
Vendor Support
Product Strategy and Rate of Improvement
Ease of Customization
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Adobe Campaign Reviews
Christine M.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Jul 2022
Magnificent tool that automates marketing
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign has innovative features to model, streamline, and automate marketing and customer communication processes. I am able to incorporate marketing history, purchase information, preferences, CRM data, and any other relevant PII data in a consolidated view to analyze and take action
What is your favorite aspect of this product?
The descriptive analysis functionality lets me analyze information upstream and downstream of our marketing campaigns, and then filter subscriber population and create target groups based on unlimited number criteria
What do you dislike most about this product?
Improve syntax highlighting in the source editor and ensure deadlocking isn't an issue when running more than one campaign at once and that will be all
What recommendations would you give to someone considering this product?
Well suited for any business that wants to automate marketing communication initiatives, deliver multiple email marketing campaigns across multiple channels, as well as access some analytics to keep and grow engagement
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Alex S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2022
This program is fantastic.
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
This tool is superior to others since it automates marketing tasks and has a very user-friendly interface.
What is your favorite aspect of this product?
The platform's user interface is very user-friendly. Easy-to-use drag-and-drop interface for creating emails and landing pages, processes for marketing automation, segmenting your audience is another level, and the reporting function is fantastic. Adobe campaigns' excellent personalisation tools and capabilities extend to SMS and email marketing as well.
What do you dislike most about this product?
The only aspect of any Adobe platform that irritates me is the quality of the company's customer service. They're of no use. We just made the transfer since their customer service was so lacking. Initially, they were excellent, but their customer service quickly deteriorated.
What recommendations would you give to someone considering this product?
Adobe Campaign is a fantastic tool for email marketing and marketing automation.
Pros
- Enables Productivity
- Trustworthy
- Unique Features
- Efficient Service
Horst M.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: End User of Application
Submitted Jun 2022
Likeliness to Recommend
Pros
- Saves Time
- Respectful
- Fair
- Transparent
