Ada Customer Reviews 2026 | Chatbots

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Ada

Composite Score

7.7 /10

CX Score

7.9 /10

39 Reviews Write a Review

What is Ada?

Ada is an AI customer service automation platform on a mission to make customer service extraordinary for everyone. Ada envisions a world where every customer interaction is resolved by AI, and makes it easy for businesses to automatically resolve the greatest number of customer service conversations — across channels and languages — with the least amount of effort. Since 2016, Ada has powered more than 4 billion automated customer interactions for brands like Meta, Verizon, AirAsia, YETI, and Square. Born in Toronto, Ada serves companies and their customers worldwide. For more information, visit www.ada.cx.

Company Details

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Awards & Recognition

Ada won the following awards in the Chatbots category

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1 Top Rated Capabilities

0 Top Rated Features

2024

2 Top Rated Capabilities

3 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

Ada Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Ada.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

1
Since last award

96 Plan to Renew

78 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+84 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Ada?

6% Negative

6% Neutral

88% Positive

Pros

Respectful
Helps Innovate
Efficient Service
Caring

Feature Ratings

Average 78

Integration With CRM

Scheduled Availability

Application Programming Interface

Personalized Service

Workflow Processing

Learning and Adaptability

Knowledgebase

Multi-channel

Translation

Natural Language Processing

Leads Generation

Vendor Capability Ratings

Average 80

Quality of Features

Ease of Implementation

Usability and Intuitiveness

Business Value Created

Ease of Customization

Availability and Quality of Training

Vendor Support

Product Strategy and Rate of Improvement

Ease of IT Administration

Breadth of Features

Ease of Data Integration

Also Featured in...

Conversational AI

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Ada Screenshots

Ada Downloads

Ada Videos

Ada Reviews

Max G.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2024

Easy to use!

Likeliness to Recommend

10 /10

What differentiates Ada from other similar products?

I don't have experience with comparable products so I can't speak to that

What is your favorite aspect of this product?

The pace at which we were to train the model and get the bot to an effective level was reall great

What do you dislike most about this product?

In rare cases the bot picked the wrong answers which lead to users being confused

What recommendations would you give to someone considering this product?

Prepare lots of training data from your actual customer interactions

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Max v.

Role: Industry Specific Role
Industry: Technology
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Nov 2024

Fantastic product!

Likeliness to Recommend

8 /10

What differentiates Ada from other similar products?

non technical staff can set it up

What is your favorite aspect of this product?

non technical staff can set it up

What do you dislike most about this product?

some features where missing that were rather specific to our business

What recommendations would you give to someone considering this product?

test it out thoroughly to see if it fits the specific needs of your business

Pros

Continually Improving Product
Reliable
Performance Enhancing
Trustworthy

Neha M.

Role: Consultant
Industry: Consulting
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2024

Very unique and user friendly

Likeliness to Recommend

9 /10

What differentiates Ada from other similar products?

Unique and comprehensive Features

What is your favorite aspect of this product?

Easy to use

What do you dislike most about this product?

Looks quite pricey

What recommendations would you give to someone considering this product?

I would recommend others to pls try this product as its very different from available products in market and its unique features and capabilities would make you fall in love with it.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Latest Research

Ada

What is Ada?

Company Details

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Awards & Recognition

Ada Ratings

84 Likeliness to Recommend

1 Since last award

96 Plan to Renew

78 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+84 Net Emotional Footprint

How much do users love Ada?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Integration With CRM The chatbot’s integration with the organization’s CRM would allow for customer information to be queried, once the customer’s identity has been verified.

Scheduled Availability The ability to schedule when the chatbot will be available, if its role is to augment a service desk on an after hours basis.

Application Programming Interface For more customized needs, the chatbot may have an API which would allow an in-house developer to access features of the chatbox.

Personalized Service In conjunction with CRM integration, or through the use of browser cookies, the chatbot can be configured to deliver a more personalized service to the client.

Workflow Processing By leveraging the chatbot’s AI capabilities, the intelligent routing of data across an organization, based on pre-defined parameters of a workflow.

Learning and Adaptability The chatbot should have the ability to learn the characteristics of the human with whom it is interacting. This can include speech nuances.

Knowledgebase Allows users to create knowledgebase articles, metadata tags, creation data and author's name

Multi-channel Supports live chat, mobile app, powerbot and messenger

Translation Supports automatic translate to multiple languages.

Natural Language Processing Allows chatbot to “understand” voice/text inputs relayed by a human in conversational vernacular, and be able to process & relay feedback in natural speech.

Leads Generation The chatbot can take its interaction as input as a possible new sales lead, for follow-up by an organization’s business development office.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

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Conversational AI

Ada Screenshots

Overview

Onboard

Onboard

Measure

Coach

Scale

Ada Downloads

Ada's Digital Brochure

Guide to interviewing AI Agents

The generative AI toolkit for customer service leaders

Conversational AI: Build vs Buy

Ada Videos

Ada Reviews

Max G.

Easy to use!

Likeliness to Recommend

Pros

Max v.

Fantastic product!

Likeliness to Recommend

Pros

Neha M.

Very unique and user friendly

Likeliness to Recommend

Pros

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Schedule Your Call

1
Since last award

Feature Ratings

Integration With CRM

Scheduled Availability

Application Programming Interface

Personalized Service

Workflow Processing

Learning and Adaptability

Knowledgebase

Multi-channel

Translation

Natural Language Processing

Leads Generation

Vendor Capability Ratings

Quality of Features

Ease of Implementation

Usability and Intuitiveness

Business Value Created

Ease of Customization

Availability and Quality of Training

Vendor Support

Product Strategy and Rate of Improvement

Ease of IT Administration

Breadth of Features

Ease of Data Integration