Act! Customer Reviews 2025 | Customer Relationship Management

This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative

Or Call Us:
+1-888-670-8889 (US/CAN) or
+1-703-340-1171 (International)

Act!

Composite Score

7.5 /10

CX Score

7.1 /10

70 Reviews Write a Review

What is Act!?

Act! Advantage is a full front-office CRM and marketing solution with new features and functionality that unite sales, marketing, and customer management in one intuitive, affordable platform to help small and midsize businesses stay organized, attract new customers, and build lasting client relationships. Act! Advantage introduces a range of integrated tools including Interactive Quotes, Website Chat, Accounting Integration, Appointment Scheduling, Project Management, Web Forms, and Online Surveys. These built-in capabilities reduce the need for third-party add-ons, offering a more streamlined experience.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Act! Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Act!.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

83 Likeliness to Recommend

3
Since last award

95 Plan to Renew

8
Since last award

64 Satisfaction of Cost Relative to Value

8
Since last award

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+56 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Act!?

11% Negative

22% Neutral

67% Positive

Pros

Respectful
Trustworthy
Acts with Integrity
Enables Productivity

Cons

Leverages Incumbent Status
Under Delivered
Vendor's Interest First

Feature Ratings

Average 75

Account and Contact Management

Customer Service Management

Lead Management

Sales Management

Collaboration

Activity and Workflow Management

Marketing Management

Analytics and Reporting

Telephony and Call Center Management

Quote Contract and Proposal

Mobile

Vendor Capability Ratings

Average 71

Vendor Support

Breadth of Features

Ease of Implementation

Quality of Features

Ease of IT Administration

Availability and Quality of Training

Business Value Created

Ease of Data Integration

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Act! Screenshots

Act! Downloads

2469470_FleetMasterActSuccessStory_FINAL

2453351_DuChateau_FINAL

Asian-Medical-Customer-Success-FINAL

Thomas-Fletcher-Customer-Success-Story

Act! Videos

Act! Reviews

Ken J.

Role: Sales Marketing
Industry: Electronics
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2025

My comments regarding the pros & cons of using ACT

Likeliness to Recommend

10 /10

What differentiates Act! from other similar products?

ACT appears to have been created by and for sales and marketing teams; it is not a "boiler plate" generic platform that can be applied to all kinds of professions. For that reason the software is very much aligned with my industry.

What is your favorite aspect of this product?

The CRM tool is very user friendly and customizable to my market -- especially the look-up tools and group tools

What do you dislike most about this product?

The NOTES section has been a problem for me for more years than I can count. I don't understand why more design attention has not been focused on this area. I like to copy/paste email content from Outlook into ACT/NOTES section without having the formatting changed.

What recommendations would you give to someone considering this product?

Come up with a list of needs to help you do your job better; than watch multiple ACT training videos and talk to an ACT consultant or on-line sales person to confirm if ACT is the right tool for you.

Pros

Continually Improving Product
Reliable
Trustworthy
Efficient Service

Role: C-Level
Industry: Other
Involvement: Vendor Management and Renewal

Validated Review

Anonymous Reviewer

Submitted Dec 2025

ACT is continually improving.

Likeliness to Recommend

10 /10

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Role: Sales Marketing
Industry: Construction
Involvement: Vendor Management and Renewal

Validated Review

Anonymous Reviewer

Submitted Dec 2025

Very easy to use and navigate.

Likeliness to Recommend

8 /10

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Latest Research

Act!

What is Act!?

Company Details

Need Assistance?

Awards & Recognition

Act! Ratings

83 Likeliness to Recommend

3 Since last award

95 Plan to Renew

8 Since last award

64 Satisfaction of Cost Relative to Value

8 Since last award

Emotional Footprint Overview

+56 Net Emotional Footprint

How much do users love Act!?

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Account and Contact Management Customizable records with customer demographic information, account history, and billing information.

Customer Service Management Includes case and ticket management, automatic escalation rules, advanced resolution tools, multi-channel integration, and in-band response capabilities.

Lead Management Track and optimize prospective customers through lead generation, customer inquiry and capture, filtering, grading distribution, and contact/lead nurturing.

Sales Management Lead gen, pipeline management, team & geography-based assignment. Compensation & contract management. Ability to pull customer data from the social cloud.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Activity and Workflow Management Text or code-based and visual workflow designers.

Marketing Management Multi-channel campaign management and analytics, budget tracking, click-to-lead capabilities, and social property management, keyword mining, and analytics.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Telephony and Call Center Management Computer-telephony integration for bringing call info into the CRM suite. Advanced call recording, scripting, queuing, and Interactive Voice Response (IVR).

Quote Contract and Proposal Includes web portals, quoting capabilities, order tracking and fulfillment, and rapid deployment templates for e-commerce sites.

Mobile Ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Act! Screenshots

0325_Stylized Home Page Image Full

Main Dashboard with Task List and Customer Management CO

Sales Pipeline

Dashboard 1

Act! Downloads

2469470_FleetMasterActSuccessStory_FINAL

2453351_DuChateau_FINAL

Asian-Medical-Customer-Success-FINAL

Thomas-Fletcher-Customer-Success-Story

Act! Videos

Act! - Advantage Product Explainer_ EN Subs

What is CRM?

Act! Reviews

Ken J.

My comments regarding the pros & cons of using ACT

Likeliness to Recommend

Pros

ACT is continually improving.

Likeliness to Recommend

Pros

Very easy to use and navigate.

Likeliness to Recommend

Pros

Most Popular Act! Comparisons

Pipedrive

Copper

monday.com

Nimble

Freshsales

Spotler CRM

Title

3
Since last award

8
Since last award

8
Since last award

Feature Ratings

Account and Contact Management

Customer Service Management

Lead Management

Sales Management

Collaboration

Activity and Workflow Management

Marketing Management

Analytics and Reporting

Telephony and Call Center Management

Quote Contract and Proposal

Mobile

Vendor Capability Ratings

Vendor Support

Breadth of Features

Ease of Implementation

Quality of Features

Ease of IT Administration

Availability and Quality of Training

Business Value Created

Ease of Data Integration

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement