Act! Customer Reviews 2025 | Customer Relationship Management

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Act!

Composite Score

7.5 /10

CX Score

7.1 /10

70 Reviews Write a Review

What is Act!?

Act! Advantage is a full front-office CRM and marketing solution with new features and functionality that unite sales, marketing, and customer management in one intuitive, affordable platform to help small and midsize businesses stay organized, attract new customers, and build lasting client relationships. Act! Advantage introduces a range of integrated tools including Interactive Quotes, Website Chat, Accounting Integration, Appointment Scheduling, Project Management, Web Forms, and Online Surveys. These built-in capabilities reduce the need for third-party add-ons, offering a more streamlined experience.

Company Details

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Act! Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Act!.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

83 Likeliness to Recommend

3
Since last award

95 Plan to Renew

8
Since last award

64 Satisfaction of Cost Relative to Value

8
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+56 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Act!?

11% Negative

22% Neutral

67% Positive

Pros

Respectful
Trustworthy
Acts with Integrity
Enables Productivity

Cons

Leverages Incumbent Status
Under Delivered
Vendor's Interest First

Feature Ratings

Average 75

Account and Contact Management

Customer Service Management

Lead Management

Sales Management

Collaboration

Activity and Workflow Management

Marketing Management

Analytics and Reporting

Telephony and Call Center Management

Quote Contract and Proposal

Mobile

Vendor Capability Ratings

Average 71

Vendor Support

Breadth of Features

Ease of Implementation

Quality of Features

Ease of IT Administration

Availability and Quality of Training

Business Value Created

Ease of Data Integration

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Act! Screenshots

Act! Downloads

2469470_FleetMasterActSuccessStory_FINAL

2453351_DuChateau_FINAL

Asian-Medical-Customer-Success-FINAL

Thomas-Fletcher-Customer-Success-Story

Act! Videos

Act! Reviews

Isabel I.

Role: Operations
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2025

Useful software for client relationship management

Likeliness to Recommend

10 /10

What differentiates Act! from other similar products?

ease of use

What is your favorite aspect of this product?

capturing and ability to reference historical client content

What do you dislike most about this product?

customization of layouts needs to be easier and more intuitive

What recommendations would you give to someone considering this product?

to do their due diligence and comparison shop; if they might migrate to a different product after using ACT for a while, find out the ease of data migration to another software platform upfront

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Kathryn S.

Role: C-Level
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2025

An Essential Part of my Business

Likeliness to Recommend

10 /10

What differentiates Act! from other similar products?

The ease of use and the intuitive nature of this product is a true highlight!

What is your favorite aspect of this product?

The group feature is invaluable

What do you dislike most about this product?

I am a one-person operation who has been using this product for decades. Between that and the fact that I am a senior citizen, I would greatly appreciate more flexibility in the price structure of this product.

What recommendations would you give to someone considering this product?

I suggest trying it on for size due to the numerous features this product contains and the ease of use.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Pam B.

Role: C-Level
Industry: Healthcare
Involvement: Vendor Selection and Purchasing

Validated Review

Verified Reviewer

Submitted Dec 2025

ACT! The Backbone of my Company for 20+ years!

Likeliness to Recommend

10 /10

What differentiates Act! from other similar products?

The contact management and Automated Marketing that ACT! Provides is unmatched! The way that ACT! has kept up with changing technology is fantastic!

What is your favorite aspect of this product?

It is a tie between contact management and marketing automation

What do you dislike most about this product?

nothing to speak of

What recommendations would you give to someone considering this product?

I have tried many software products over the course of my career and have always stayed with ACT!

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Latest Research

Act!

What is Act!?

Company Details

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Awards & Recognition

Act! Ratings

83 Likeliness to Recommend

3 Since last award

95 Plan to Renew

8 Since last award

64 Satisfaction of Cost Relative to Value

8 Since last award

Emotional Footprint Overview

+56 Net Emotional Footprint

How much do users love Act!?

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Account and Contact Management Customizable records with customer demographic information, account history, and billing information.

Customer Service Management Includes case and ticket management, automatic escalation rules, advanced resolution tools, multi-channel integration, and in-band response capabilities.

Lead Management Track and optimize prospective customers through lead generation, customer inquiry and capture, filtering, grading distribution, and contact/lead nurturing.

Sales Management Lead gen, pipeline management, team & geography-based assignment. Compensation & contract management. Ability to pull customer data from the social cloud.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Activity and Workflow Management Text or code-based and visual workflow designers.

Marketing Management Multi-channel campaign management and analytics, budget tracking, click-to-lead capabilities, and social property management, keyword mining, and analytics.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Telephony and Call Center Management Computer-telephony integration for bringing call info into the CRM suite. Advanced call recording, scripting, queuing, and Interactive Voice Response (IVR).

Quote Contract and Proposal Includes web portals, quoting capabilities, order tracking and fulfillment, and rapid deployment templates for e-commerce sites.

Mobile Ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Act! Screenshots

0325_Stylized Home Page Image Full

Main Dashboard with Task List and Customer Management CO

Sales Pipeline

Dashboard 1

Act! Downloads

2469470_FleetMasterActSuccessStory_FINAL

2453351_DuChateau_FINAL

Asian-Medical-Customer-Success-FINAL

Thomas-Fletcher-Customer-Success-Story

Act! Videos

Act! - Advantage Product Explainer_ EN Subs

What is CRM?

Act! Reviews

Isabel I.

Useful software for client relationship management

Likeliness to Recommend

Pros

Kathryn S.

An Essential Part of my Business

Likeliness to Recommend

Pros

Pam B.

ACT! The Backbone of my Company for 20+ years!

Likeliness to Recommend

Pros

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Feature Ratings

Account and Contact Management

Customer Service Management

Lead Management

Sales Management

Collaboration

Activity and Workflow Management

Marketing Management

Analytics and Reporting

Telephony and Call Center Management

Quote Contract and Proposal

Mobile

Vendor Capability Ratings

Vendor Support

Breadth of Features

Ease of Implementation

Quality of Features

Ease of IT Administration

Availability and Quality of Training

Business Value Created

Ease of Data Integration

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement