What is Act!?
Act! Advantage is a full front-office CRM and marketing solution with new features and functionality that unite sales, marketing, and customer management in one intuitive, affordable platform to help small and midsize businesses stay organized, attract new customers, and build lasting client relationships. Act! Advantage introduces a range of integrated tools including Interactive Quotes, Website Chat, Accounting Integration, Appointment Scheduling, Project Management, Web Forms, and Online Surveys. These built-in capabilities reduce the need for third-party add-ons, offering a more streamlined experience.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
83 Likeliness to Recommend
3
Since last award
95 Plan to Renew
8
Since last award
64 Satisfaction of Cost Relative to Value
8
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+56 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Act!?
Pros
- Respectful
- Trustworthy
- Acts with Integrity
- Enables Productivity
Cons
- Leverages Incumbent Status
- Under Delivered
- Vendor's Interest First
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Account and Contact Management
Customer Service Management
Lead Management
Sales Management
Collaboration
Activity and Workflow Management
Marketing Management
Analytics and Reporting
Telephony and Call Center Management
Quote Contract and Proposal
Mobile
Vendor Capability Ratings
Vendor Support
Breadth of Features
Ease of Implementation
Quality of Features
Ease of IT Administration
Availability and Quality of Training
Business Value Created
Ease of Data Integration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Act! Screenshots
Act! Downloads
Act! Videos
Act! - Advantage Product Explainer_ EN Subs
What is CRM?
0325_Stylized Home Page Image Full
Main Dashboard with Task List and Customer Management CO
Sales Pipeline
Dashboard 1
Act! Reviews
Greg C.
- Role: Sales Marketing
- Industry: Insurance
- Involvement: Business Leader or Manager
Submitted Dec 2025
Simple to Understand and Use
Likeliness to Recommend
What differentiates Act! from other similar products?
Simplicity and ease of use.
What is your favorite aspect of this product?
Simple, efficient, and gets the job done.
What do you dislike most about this product?
Software updates that screw up my custom views.
What recommendations would you give to someone considering this product?
Great CRM that is simple to use. You don't need to be a IT expert to implement and use the program.
Pros
- Reliable
- Enables Productivity
- Acts with Integrity
- Security Protects
Cons
- Less Effective Service
- Less Efficient Service
- Vendor's Interest First
Charles T.
- Role: C-Level
- Industry: Consulting
- Involvement: IT Development, Integration, and Administration
Submitted Dec 2025
Aging CRM struggling to compete
Likeliness to Recommend
What differentiates Act! from other similar products?
Act! seems to have lost the edge it once, perhaps, had in the CRM space. Development was/is stagnant and integration with other systems is difficult or not possible. Other competitors are taking over and we are likely to shift to a new CRM.
What is your favorite aspect of this product?
Can be used simply for staff that don’t want to have a steep learning curve.
What do you dislike most about this product?
The lack of full CRM features that competitors have, stability and reliability, and integrating with our own custom web applications.
What recommendations would you give to someone considering this product?
Look closely at alternatives and focus on what your company needs from a CRM.
Pros
- Trustworthy
- Respectful
- Client Friendly Policies
- Fair
Cons
- Slower Product Innovation
- Commodity Features
- Inhibits Innovation
John B.
- Role: C-Level
- Industry: Engineering
- Involvement: Business Leader or Manager
Submitted Dec 2025
Look forward to feature upgrades
Likeliness to Recommend
What differentiates Act! from other similar products?
Not familiar with other offerings
What is your favorite aspect of this product?
Information transfer between Outlook for contact history
What do you dislike most about this product?
Currently Act 26 not compatible with Outlook 365
What recommendations would you give to someone considering this product?
Until Act becomes compatible with outlook 365, do not upgrade outlook as the valuable functionality of automatic data transfer between the tow platforms is or was great.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
