AB Tasty Customer Reviews 2025 | A/B Testing

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AB Tasty

Composite Score

7.0 /10

CX Score

7.0 /10

18 Reviews Write a Review

What is AB Tasty?

AB Tasty is the platform for customer experience optimization, with features like experimentation, personalization, and product optimization to streamline your users along the buyer journey. Whether your KPI is a fast conversion, a subscription, or frequency of use, the platform is built to optimize every digital touchpoint from paid landing page to mobile checkout.

Company Details

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AB Tasty Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on AB Tasty.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

82 Likeliness to Recommend

3
Since last award

95 Plan to Renew

2
Since last award

74 Satisfaction of Cost Relative to Value

3
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+77 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love AB Tasty?

5% Negative

0% Neutral

95% Positive

Pros

Reliable
Enables Productivity
Efficient Service
Inspires Innovation

Feature Ratings

Average 80

Split URL Testing

100

Goal Tracking and Conversion Definition

100

Traffic Allocation Control

100

Visual Editor

Landing Page & Web Form Testing

Multivariate Testing

Personalization/Audience Targeting

Split Testing

No-Code/Low-Code Test Building

Integrations

Analytics and Reporting

Vendor Capability Ratings

Average 73

Ease of Implementation

Vendor Support

Availability and Quality of Training

Business Value Created

Product Strategy and Rate of Improvement

Ease of Customization

Usability and Intuitiveness

Ease of Data Integration

Breadth of Features

Quality of Features

Ease of IT Administration

AB Tasty Reviews

Patrick B.

Role: Information Technology
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2023

a good, more affordable tool for basic ab testing

Likeliness to Recommend

8 /10

What differentiates AB Tasty from other similar products?

Not very different. Mostly a matter of cost and their pricing structure

What is your favorite aspect of this product?

Visual Editor (easy to use)

What do you dislike most about this product?

Somewhat clunky with the code editor. If you edit the html of a field for example it could break the form if you don’t know what you’re doing from a coding perspective

What recommendations would you give to someone considering this product?

Make sure you have a developer with some bandwidth to help if your tests are more than just text/color changes

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Cons

Less Effective Service
Wastes Time

Latest Research

AB Tasty

What is AB Tasty?

Company Details

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Awards & Recognition

AB Tasty Ratings

82 Likeliness to Recommend

3 Since last award

95 Plan to Renew

2 Since last award

74 Satisfaction of Cost Relative to Value

3 Since last award

Emotional Footprint Overview

+77 Net Emotional Footprint

How much do users love AB Tasty?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Split URL Testing Test different web pages using separate URLs e.g., www.site.com/a vs www.site.com/b.

Goal Tracking and Conversion Definition Allow users to set specific success metrics e.g., signups or purchases, and track results automatically.

Traffic Allocation Control Manually or dynamically control how much user traffic is directed to each test variant.

Visual Editor WYSIWYG editor that allows users to modify pages and elements visually for test setup.

Landing Page & Web Form Testing Create and test standalone landing pages and forms for lead generation and conversion.

Multivariate Testing Capability of the software to test multiple site elements or variables to determine the combination of variables that leads to increased conversion.

Personalization/Audience Targeting The ability to display certain content types in a given channel endpoint based on audience demographics (known profile) or traffic attributes (unknown profile).

Split Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

No-Code/Low-Code Test Building Provide non-technical users with interfaces to create and run tests without needing developers.

Integrations Ability of the software to sync with the current programs of the user for seamless process. The workplace platform integrates with common business applications.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

AB Tasty Reviews

Patrick B.

a good, more affordable tool for basic ab testing

Likeliness to Recommend

Pros

Cons

Title

3
Since last award

2
Since last award

3
Since last award

Feature Ratings

Split URL Testing

Goal Tracking and Conversion Definition

Traffic Allocation Control

Visual Editor

Landing Page & Web Form Testing

Multivariate Testing

Personalization/Audience Targeting

Split Testing

No-Code/Low-Code Test Building

Integrations

Analytics and Reporting

Vendor Capability Ratings

Ease of Implementation

Vendor Support

Availability and Quality of Training

Business Value Created

Product Strategy and Rate of Improvement

Ease of Customization

Usability and Intuitiveness

Ease of Data Integration

Breadth of Features

Quality of Features

Ease of IT Administration